Back in stock emails get a 65% open rate, the highest of any automated email type, including welcome emails and abandoned cart sequences (Barilliance email marketing benchmarks, 2024). That alone should make every Shopify store owner pay attention. But here’s the problem: most stores still send bland, generic “it’s back” emails that waste this massive […]
Your product is unavailable. A customer lands on the page. What happens next? If you’ve set up a preorder, they can buy it right now and receive it later. If you’ve set up a back in stock alert, they leave their email and you notify them when it’s back. Both solve the same core problem, […]
65.32% open rates. That is not a typo. Automated restock emails on Shopify consistently outperform every other email type by a massive margin (Barilliance, 2024). While your standard marketing newsletter barely cracks 20%, restock notifications hit inboxes with urgency that customers actually care about. Here is the problem: most Shopify merchants either skip automated restock […]
A customer lands on your best-selling product page, ready to buy. The product is out of stock. They leave. You never hear from them again. This happens hundreds of times a day on Shopify stores that don’t have a back-in-stock button. Instead of capturing that customer’s email and bringing them back when you restock, you […]
A Shopify restock notification app automatically alerts customers when out-of-stock products become available again, recovering sales that would otherwise be lost. A restock notification is an automated message sent to a customer when a previously out-of-stock product becomes available, typically delivered through email, SMS, WhatsApp, or web push. With retailers losing $984 billion annually to […]
